Sponsors have a key role in every sports tournament, including the FIFA World Cup. Some of the world’s biggest companies promote their brand to millions of people by providing financial support.
Speaking of promotions, the FIFA World Cup sponsors 2022 reveal that many of the big names in the business decided to be a part of this football event. This shouldn’t come as a surprise because the 2022 World Cup in Qatar will be the biggest soccer competition of the year. Hence, most top-tier companies would be more than happy if they had the chance to take part in the competition.
| ?? Official FIFA Partners | ?? FIFA World Cup Sponsors | ?? Supporters from North America | ?? Supporters from South America | ?? Supporters from Africa and Middle East |
| Adidas | Crypto.com | The Lock Company | UPL | GWC Logistics |
| Coca-Cola | Anheuser-Busch InBev | Algorand | Claro | Ooredoo |
| Qatar Airways | Byju’s | Frito-Lay | Nubank | QNB Group |
| QatarEnergy | McDonald’s | |||
| Hyundai-Kia | Mengniu Diary | |||
| VISA | HiSense | |||
| Wanda Group | Vivo |
FIFA World Cup 2022 – Partners, Sponsors, and Supporters
Before showing you the FIFA World Cup sponsors list for 2022, we’d like to mention that they are divided into 3 categories. The first one is called “partners” and includes some of the biggest brands in the world. After that, we have the sponsors, followed by the supporters. Interestingly, the latter are divided based on their region.
The main reason so many companies from different parts of the world are eager to be a part of the FWC in Qatar is the exposure. The upcoming event will reach millions in more than 200 countries worldwide.
The brands with a FIFA World Cup 2022 partnership have access to the standard rights package, which includes:
- The option to use the tournament’s Official Marks
- Exposure on FIFA’s site, as well as in and around the stadium
- Gratitude for their support via a special recognition program from FIFA
- Marketing protection
- Different hospitality opportunities
- Advertising and promo options, as well as access to the World Cup broadcast advertising
Partners can also be creative and use the Official logo to come up with new ideas.
2022 FIFA World Cup Sponsors List
After sharing details regarding the different kinds of sponsors and some of the perks they get, it is time to address the elephant in the room. Below, you can find the name of all the World Cup 2022 partners and the sponsors and supporters.
FIFA Partners
As mentioned, the FIFA partners are the companies who have the biggest role in the World Cup. Let’s learn a couple of things about them.
Adidas
As one of the most recognizable sports brands in the world, Adidas has always been a part of big tournaments. Besides providing the shirts to some of the teams at the 2022 World Cup in Qatar, Adidas is also the brand behind Al Rihla, the official match ball. The latter is Adidas’s 14th official ball for the FIFA World Cup.
Coca-Cola
The second partner for the FIFA World Cup 2022 is none other than Coca-Cola. Unsurprisingly, the soft drinks company is one of the most recognizable brands in the world. Coca-Cola is always among the top-tier sponsors when it comes down to big sports events.
Hyundai-Kia
Some car brands are not that active when it comes down to sponsoring sports events. However, the 2022 FIFA World Cup sponsors list shows that Hyundai-Kia is among the partners. This deal will definitely help the Korean brand.
Qatar Airways
Since the 2022 World Cup will take place in Qatar, it shouldn’t be surprising that Qatar Airways is one of the event’s partners. This is one of the largest airlines in the world, and it will be responsible for the flights coming in and out of Qatar.
QatarEnergy
In addition to the state-owned airlines, the state-owned petroleum company will also be one of FIFA’s partners for the 2022 World Cup in Qatar. Formerly known as Qatar Petroleum, this is one of the largest names in the business, with a revenue of more than 21B for 2020.
Visa
Most people worldwide use debit/credit cards made by several brands, one of which is VISA. The latter is often regarded as the biggest brand in the industry and will be one of the partners for the 2022 FWC in Qatar.
Wanda Group
Lastly, we have one of the biggest Chinese property development firms in the world. Wanda Group has more than 34 years of experience, its headquarters is in Beijing, China, and it owns Hoyts Group and Wanda Cinemas.
FIFA World Cup sponsors
After taking a look at the partners for WC 2022, it is time to go through the official sponsors. Unsurprisingly, you will be familiar with most of the companies on the list.
Anheuser-Busch InBev
Also known as AB InBev, this is the World Cup beer sponsor because it is one of the biggest brewing companies in the world. Based in Belgium, the company has around 630 beer brands that are available in more than 150 countries.
Byju’s
This has to be one of the more exciting apps of the 2022 World Cup in Qatar. Byju’s is an educational technology brand based in Bangalore, India. As of 2022, the brand is worth around 22B, making it one of the largest in its sector.
Crypto.com
This will be the 2022 FIFA World Cup crypto sponsor, which probably doesn’t come as a surprise. Crypto.com is one of the largest cryptocurrency exchange brands that is based in Singapore.
Hisense
Hisense Group is one of China’s leading electronic manufacturers that focuses on television. With more than 80,000 employees, Hisense Group has industrial parks in Mexico, South Africa, the Czech Republic, and China.
McDonald’s
Aside from Coca-Cola, this has to be one of the most recognizable American companies in the world. Founded in 1940, McDonald’s is the leading fast-food chain worldwide.
Mengniu Dairy
Known as one of the giant ice cream and dairy products companies in China, Mengniu Dairy is a well-known brand in some parts of the world. The company’s headquarters is in Hohhot, Inner Mongolia.
Vivo
The last sponsor of the FIFA World Cup 2022 is Vivo, a big tech company from China. Vivo specializes in designing and creating smartphone accessories, software, smartphones, and services.
World Cup 2022 supporters
Some companies unable to get FIFA sponsorship deals managed to become official supporters of the 2022 World Cup. Interestingly, the companies you are about to see are divided based on their region.
African and Middle Eastern
GWC Logistics, Ooredo, and QNB Group are the three names from Africa and the Middle Easter among the event’s supporters. Unsurprìsingly, each one is among the big names in its respective industry.
North American supporters
The NA supporters consist of Frito-Lay, Algorand, and The Look Company.
South American Supporters
Nubank, UPL, and Claro will be the three South American supporters of the 2022 FWC.
